Glen Stansberry of LifeDev and Gregory Go, cofounder and CTO of Killer Aces Media, compiled a list for American Express' Open Forum of 101 mistakes small business owners make and the hard lessons they learned. Jeff Bezos confesses to a little irrational overconfidence at the start of Amazon.com. "We got lucky," he said. "I would still advise people to make the rational, deliberate choice the vast majority of the time.”

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