If you want to give your opinion at a surveys website, it’s easy enough to find a site to let you do that—and some will even pay for your opinion. If you want to provide surveys for other people to take, that’s a different matter. Most of the survey sites are created by market research companies for the benefit of their clients.
For small businesses, the problem is that most survey sites are aimed at respondents. Free sites which allow you to post a poll also allow everyone else to post surveys, even those kids who hang out at the mall every night. The fact is, that when it comes to online surveys, there are few options for business owners.
Your company could create its own survey system on its website, but in reality that can cost much more than using a survey service.
Zoomerang [www.zoomerang.com], SurveyMonkey [www.surveymonkey.com], and FluidSurveys [www.fluidsurveys.com] offer survey publication services for small businesses. The cost is related to the number of surveys you want to publish, and the number of respondents you need. Most will allow you to post a survey for free, but with a small number of questions and a limit of 100 responses. Only you know whether that number of responses is statistically significant for your market intelligence needs.
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