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The 6 Most Profitable Types of Small Businesses

If you are one of the millions of Americans who has always dreamed about owning a small business, but aren’t sure what kind, read on. There are any number of types of small businesses you could start and find success with. In fact, the most common types of small businesses include: 1. Services 2. Restaurants 3. Retail 4. Medical/healthcare 5. [...]

February 24th, 2017|Categories: Small Business|

How to Find Better Candidates with Better Job Postings

When done incorrectly, recruiting can be a massive drain on time and money. Interviewing candidates that don’t fit your business needs or culture can cause you to not only lose a day for the interview itself, but also forces you to spend even more time interviewing other candidates who might be what you’re looking for. It’s an exhausting, costly process [...]

February 23rd, 2017|Categories: Human Resources|

The 5 Most Common Data Vulnerabilities for Small Businesses

One of the biggest worries for small business owners is often how secure their customers’ data is. Business owners know they need that data for a variety of reasons, including processing payments. At the same time, though, they also know that any breach of data could result in customers never coming back, at the very least. In the most severe [...]

February 17th, 2017|Categories: Technology|

Why Micro-Moments Matter for Small Businesses

As Americans, we love instant gratification to a fault. In fact, most of our society is built on that principle. One such way is in search results. We pull out our phones or laptops, ask Google a question and want a quick answer. Over the past year, Google has added a new feature to take advantage of these instant searches: [...]

February 12th, 2017|Categories: Marketing|

Google AdWords or Bing Ads: Which Is Better?

As a small business owner, reaching new customers is often a struggle. You have a limited marketing budget, and pay-per-click campaigns can become expensive quickly. As such, it’s important to maximize the return on investment for every dollar you spend. When it comes to PPC campaigns, there are two main players: Google AdWords and Bing Ads. Which should you choose? [...]

February 10th, 2017|Categories: Marketing|