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Quality Content: The Often-Overlooked Marketing Strategy

By | April 27th, 2017|Categories: Marketing|Tags: , |

There’s a (relatively) old adage in SEO and digital marketing that “Content Is King.” No matter what changes Google makes to its algorithms, and no matter how marketing strategies change, having quality content on your website is always vital. It’s how search engines know you are an authority in your industry, and it also keeps visitors [...]

30% of Millennials Found their Last Job through Social Media

By | April 20th, 2017|Categories: Small Business Facts|

The Struggles Almost All Small Business Owners Face

By | April 14th, 2017|Categories: Small Business|

From their inception, most small businesses struggle. They are likely in a highly competitive industry, trying to take some of the marketshare away from titans. Some succeed through innovation and sheer willpower. However, many also crumble due to lack of revenue and other universal struggles. Here are the top 5 most common struggles for small business [...]

Put Down the Cash: Here’s How to Motivate Your Employees

By | April 14th, 2017|Categories: Productivity|

In the world of small business, employees are often in charge of about 20 different tasks that weren’t listed on the original job description. But, because you recruited well, you found employees who are okay with the extra workload, as long as they get to be a part of the success of your company. At least, [...]

3 Ways to Manage Your Time and Boost Productivity

By | March 27th, 2017|Categories: Productivity|

Business today is built on the idea of getting a high quality product or service to the customer or client as quickly as possible. Often, this means working long hours, and “requesting” that your employees do the same. Without speed and focus, your small business falls behind your competitors, and in the end, you go under. [...]

HR Recruitment Statistics

By | March 23rd, 2017|Categories: Human Resources|

5 Insightful Interview Questions to Ask Your Next Job Candidate

By | March 22nd, 2017|Categories: Human Resources|

Interviewing candidate after candidate can be one of the most boring ways to spend a day. You ask those same old questions: “Why do you want to work here?”“Where do you see yourself in five years?” And in response, you get the same old answers: “I want to help your company grow,”“I hope to be in [...]

3 Criteria for Classifying Workers Correctly (and Avoiding an Audit)

By | March 16th, 2017|Categories: Taxes|

As you grow your small business, you will need to bring on new hands to help you handle your increased work orders and other tasks. Unfortunately, it’s not as easy as just pulling someone in off the street or picking a name from a pile of applications. You must also decide whether you want to work [...]

3 Ways to Not Waste Marketing Dollars

By | March 15th, 2017|Categories: Marketing|

As a small business owner, your marketing budget is probably pretty limited. Wasting even a small portion of it can be detrimental. Too often, owners get sucked into marketing schemes that sound great, but turn out to be minimally effective at best --- or a total scam at worst. That money down the drain often means [...]

How Jamming Out Affects Productivity

By | March 9th, 2017|Categories: Productivity|

We’ve all been there: Employees decide to take a break and converse, just when you’re at the crux of an issue. Or, the office next to yours realizes they have bare walls, and spend the entire hammering and hanging up pictures. Whatever the reason, you need to isolate yourself from the noise, and decide to turn [...]