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What to Look for in a HR Manager

By | October 19th, 2017|Categories: Human Resources|

At some point, you will take your small business from employing one person --- yourself --- to needing several employees. When your business starts to grow, you may find that you need outstanding employees by your side who share your vision and goals. When this happens, you may also want to consider hiring an HR manager. [...]

Halloween Is Coming- Here’s How to Handle Time-Off Requests

By | October 19th, 2017|Categories: Human Resources|Tags: |

Did you know that Halloween rivals only Christmas in its popularity? What used to be a holiday for kids has grown into a day (or weekend) that is celebrated with gusto among the adult set. As a small business owner, you absolutely want to be aware of this fact. You may soon be finding yourself inundated [...]

Women in Small Business Month- How Small Businesses Are Fighting the Gender Pay Gap

By | October 17th, 2017|Categories: Small Business|Tags: |

Many people today, especially those in their 20s and 30s, may find it surprising to discover that women are still fighting for equal pay. The fact is that the problem is still one that plagues the nation. Women are notoriously paid less than men for the same positions within the same companies when performing the same [...]

4 Ways to Master Risk

By | October 17th, 2017|Categories: Small Business|Tags: |

No one enjoys risk. It may be more accurate to say that no one enjoys risking their money. Most people are cautious, which is a good thing, but as a small business owner, you've got to be comfortable with at least a small level of risk. There is a fine line between going whole hog and [...]

SEO or Content Marketing: Which Is More Important?

By | October 16th, 2017|Categories: Marketing|

In the world of digital marketing, there are two terms that are used perhaps more than any other: “SEO” and “content marketing.” In some contexts, the terms are used interchangeably. Yet, they are quite different from each other. And for small business owners who aren’t experts in this arena, trying to parse them out can be [...]

Four Cost-Effective Marketing Strategies for Your Business

By | October 12th, 2017|Categories: Marketing|Tags: , |

How do you get the word out about your small business? If you don't have an effective marketing campaign in place, it can be very difficult to draw new customers. Small businesses are taking off across the country, making standing out a bit difficult. The good news is that with innovative marketing strategies, you can beat [...]

Want to Be a Good Leader? Avoid These Mistakes

By | October 11th, 2017|Categories: Leadership|Tags: |

You have a fantastic idea. You know that you can turn that idea into a small business and turn a more than decent profit. Like many people today, you are considering turning towards the life of an entrepreneur and becoming your own boss.    Chances are that you can do it. After all, you've been the boss [...]

You May Be At a Greater Risk for Hacking Than You Thought

By | October 10th, 2017|Categories: Cyber Security|Tags: |

You own a small company, perhaps barely making enough to cover expenses. No hacker would be interested in you. Are you willing to take the risk that what you think is true? It's not a good idea. According to a CNBC/SurveyMonkey Small Business survey, small business owners aren't doing enough when it comes to cyber security. [...]

SEO Deep Dive: Effective Interlinking Techniques for Your Site

By | October 9th, 2017|Categories: SEO|Tags: , , |

The basics of search engine optimization (SEO) are relatively simple: Make sure you have high-quality content, your business listings are accurate, and your metadata is completely filled out. All of these tasks can be taken care of in just a few hours (or in some cases, a few days). However, these tactics only scratch the surface [...]

Top States for Small Business Loan Approvals

By | October 5th, 2017|Categories: Finance|Tags: |

Starting a small business can be overwhelming, especially when it comes to securing financing. If you live in certain states, you will find that getting a small business off the ground can be a hassle, to say the least. If, on the other hand, you are lucky enough to live in a small business-friendly state, you [...]