Quality Content: The Often-Overlooked Marketing Strategy

By | April 27th, 2017|Categories: Marketing|Tags: , |

There’s a (relatively) old adage in SEO and digital marketing that “Content Is King.” No matter what changes Google makes to its algorithms, and no matter how marketing strategies change, having quality content on your website is always vital. It’s how search engines know you are an authority in your industry, and it also keeps visitors [...]

3 Ways to Not Waste Marketing Dollars

By | March 15th, 2017|Categories: Marketing|

As a small business owner, your marketing budget is probably pretty limited. Wasting even a small portion of it can be detrimental. Too often, owners get sucked into marketing schemes that sound great, but turn out to be minimally effective at best --- or a total scam at worst. That money down the drain often means [...]

Why Micro-Moments Matter for Small Businesses

By | February 12th, 2017|Categories: Marketing|

As Americans, we love instant gratification to a fault. In fact, most of our society is built on that principle. One such way is in search results. We pull out our phones or laptops, ask Google a question and want a quick answer. Over the past year, Google has added a new feature to take advantage [...]

Google AdWords or Bing Ads: Which Is Better?

By | February 10th, 2017|Categories: Marketing|

As a small business owner, reaching new customers is often a struggle. You have a limited marketing budget, and pay-per-click campaigns can become expensive quickly. As such, it’s important to maximize the return on investment for every dollar you spend. When it comes to PPC campaigns, there are two main players: Google AdWords and Bing Ads. [...]

Why Authenticity Is Key in Digital Marketing

By | February 2nd, 2017|Categories: Marketing|

We’ve all seen those ads that rely on celebrities to sell a product. Shaquille O’Neal squeezes into a sedan, touting its spaciousness. Countless actresses praise this makeup and that, all in commercials that look the same. And for a moment, we want to believe it’s true. Maybe Jennifer Aniston really does wash her face with that [...]

How to Use Social Media to Get More People into Your Brick and Mortar Business

By | July 5th, 2016|Categories: Marketing|Tags: |

Think you’re off the social media hook just because you do business in the physical world and not the online one? Think again. When integrated with your other on- and off-line marketing efforts, social channels can be a hugely effective brand promotion tool that can generate real foot traffic for your brick and mortar store. The [...]