How to Optimize Your Online Marketing Strategies Part 1

By | August 17th, 2017|Categories: Marketing|Tags: , |

If you are looking for a great way to market your business, think virtually. Gone are the days of just business cards and handshakes. They have been replaced by social media, online reviews and apps. Here is part 1 of the best tips to optimizing your online marketing strategies.   Understand Conversions If you hope to [...]

How to Make SEO and Social Media Work Together

By | August 14th, 2017|Categories: Marketing|Tags: , |

Your presence on social media can make or break your business. Without a strong social media presence, it can be difficult to compete with similar local businesses. With the wrong social media presence, you are hurting yourself just as badly. When it comes to social media, SEO must be considered. In fact, search engine optimization can [...]

Why You Should Optimize Your Online Presence

By | August 10th, 2017|Categories: Marketing|Tags: , |

In the "old" days, a small business owner had business cards printed, maybe handed out a few pamphlets and hoped that word of mouth drew customers to their establishment. If that's how you are running your company today, you will likely fail --- it's a harsh truth. Today's consumer utilizes technology for the majority of their [...]

Creating a Marketing Budget? Keep These Things in Mind

By | August 8th, 2017|Categories: Marketing|Tags: , , |

Small business owners who hope to be successful have to get their name and services out into the public. The only way to do this is through effective marketing. Marketing today means more than handing out business cards and hanging a few flyers. Because marketing can take a good chunk out of a startup's budget if [...]

How to Optimize Your Instagram Marketing

By | July 28th, 2017|Categories: Marketing|Tags: , |

Have you heard of Gen Z? They are the youngest of your audience, born after 1995. They are the first generation that was born in a world with internet. The first iPhone came out when the oldest in this generation was just 12, and they use smartphones like no other group. They are completely immersed in [...]

Do You Know About These New Facebook Marketing Features?

By | July 25th, 2017|Categories: Marketing|Tags: , |

If you use Facebook as a way to market your small business, you should be using it with best practices. There are a variety of features the social media giant offers that can help attract and maintain customers and clients. Here are a few new features that you should start using today, if you haven’t already: [...]

Could Snapchat’s New Feature Boost Your Business?

By | July 10th, 2017|Categories: Marketing|Tags: , |

Snapchat recently released a new feature, and it's an exciting one for small business owners. If you are looking for a new way to market your business to local customers, this may be what you've been waiting for. Snapchat now has what it is calling Snap Map. The location-based service will show users where their friends [...]

3 Ways to Not Waste Marketing Dollars

By | May 15th, 2017|Categories: Marketing|

As a small business owner, your marketing budget is probably pretty limited. Wasting even a small portion of it can be detrimental. Too often, owners get sucked into marketing schemes that sound great, but turn out to be minimally effective at best --- or a total scam at worst. That money down the drain often means [...]

Quality Content: The Often-Overlooked Marketing Strategy

By | May 3rd, 2017|Categories: Marketing|Tags: , |

There’s a (relatively) old adage in SEO and digital marketing that “Content Is King.” No matter what changes Google makes to its algorithms, and no matter how marketing strategies change, having quality content on your website is always vital. It’s how search engines know you are an authority in your industry, and it also keeps visitors [...]

Why Authenticity Is Key in Digital Marketing

By | May 2nd, 2017|Categories: Marketing|Tags: |

We’ve all seen those ads that rely on celebrities to sell a product. Shaquille O’Neal squeezes into a sedan, touting its spaciousness. Countless actresses praise this makeup and that, all in commercials that look the same. And for a moment, we want to believe it’s true. Maybe Jennifer Aniston really does wash her face with that [...]