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SEO or Content Marketing: Which Is More Important?

By | October 16th, 2017|Categories: Marketing|

In the world of digital marketing, there are two terms that are used perhaps more than any other: “SEO” and “content marketing.” In some contexts, the terms are used interchangeably. Yet, they are quite different from each other. And for small business owners who aren’t experts in this arena, trying to parse them out can be [...]

Four Cost-Effective Marketing Strategies for Your Business

By | October 12th, 2017|Categories: Marketing|Tags: , |

How do you get the word out about your small business? If you don't have an effective marketing campaign in place, it can be very difficult to draw new customers. Small businesses are taking off across the country, making standing out a bit difficult. The good news is that with innovative marketing strategies, you can beat [...]

How to Optimize Your Online Marketing Strategies Part 2

By | September 27th, 2017|Categories: Marketing|Tags: , |

Welcome to part 2 of how your small business can optimize your online marketing strategy. Read on to discover additional tips.   Your PPC Strategy Are you utilizing pay per click (PPC) advertising? If you are, be prepared to take on a few mistakes and learn from them. It's natural. Perfecting your strategy is going to [...]

7 Small Business Types That Benefit the Most from Local SEO

By | September 26th, 2017|Categories: Marketing|Tags: |

Proper search engine optimization is the golden ticket to the front page of Google search results. For some businesses, focusing on local SEO is way too limiting, since they serve a national or even global market. But for the vast majority of small businesses, capturing the local market is the best way to bring people in [...]

How Microsoft is Revolutionizing Small Business Marketing

By | September 25th, 2017|Categories: Marketing|

Without the right marketing, small business owners can't hope to get their companies off the ground. Marketing can be an overwhelming task for those not experienced in its nuances. Microsoft has recently released an email extension with the hopes of helping people market their businesses. According to an announcement released by the company, the extension to [...]

Why Tech Skills Are Vital for Small Business Marketers

By | September 20th, 2017|Categories: Marketing|Tags: , |

If you wear the marketing hat for your small business, you know how daunting a task it can be. To really do the job well, you need to spend hours on it every month. More than that, you need a certain set of skills that, quite honestly, don’t come naturally to everyone. As such, many small [...]

3 Tips for Getting Google Reviews and Boosting Local SEO

By | August 31st, 2017|Categories: Marketing, Small Business|Tags: , , |

You’ve optimized your keyword use. Your site is more responsive than ever. Every time Google puts out new guidelines for local search engine optimization, you implement them. Yet, you’re still lagging behind your competitors. If this sounds familiar, you may be missing one of the most important keys in local SEO: Customer reviews. Chances are, you’re [...]

How to Optimize Your Online Marketing Strategies Part 1

By | August 17th, 2017|Categories: Marketing|Tags: , |

If you are looking for a great way to market your business, think virtually. Gone are the days of just business cards and handshakes. They have been replaced by social media, online reviews and apps. Here is part 1 of the best tips to optimizing your online marketing strategies.   Understand Conversions If you hope to [...]

How to Make SEO and Social Media Work Together

By | August 14th, 2017|Categories: Marketing|Tags: , |

Your presence on social media can make or break your business. Without a strong social media presence, it can be difficult to compete with similar local businesses. With the wrong social media presence, you are hurting yourself just as badly. When it comes to social media, SEO must be considered. In fact, search engine optimization can [...]

Why You Should Optimize Your Online Presence

By | August 10th, 2017|Categories: Marketing|Tags: , |

In the "old" days, a small business owner had business cards printed, maybe handed out a few pamphlets and hoped that word of mouth drew customers to their establishment. If that's how you are running your company today, you will likely fail --- it's a harsh truth. Today's consumer utilizes technology for the majority of their [...]