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Google AdWords or Bing Ads: Which Is Better?

As a small business owner, reaching new customers is often a struggle. You have a limited marketing budget, and pay-per-click campaigns can become expensive quickly. As such, it’s important to maximize the return on investment for every dollar you spend. When it comes to PPC campaigns, there are two main players: Google AdWords and Bing Ads. Which should you choose? [...]

February 10th, 2017|Categories: Marketing|

Why Small Businesses Start to Stagnate

You’ve started your business. The location is great, and you’re finally turning a profit. But, that’s all you’re doing. There’s no expansion, no increase in revenue. In short, you’ve plateaued. There are any number of reasons why this may happen to your business. Luckily, nearly every reason can be overcome with a change in mindset and some hard work. Here [...]

February 6th, 2017|Categories: Small Business|

Why Authenticity Is Key in Digital Marketing

We’ve all seen those ads that rely on celebrities to sell a product. Shaquille O’Neal squeezes into a sedan, touting its spaciousness. Countless actresses praise this makeup and that, all in commercials that look the same. And for a moment, we want to believe it’s true. Maybe Jennifer Aniston really does wash her face with that scrub I can get [...]

February 2nd, 2017|Categories: Marketing|

The Enigma of Candidates with Criminal Records

A crucial part of any recruitment process is the background check. You’ve gone through the interview and found the perfect candidate, only to find out they were convicted of a crime. Now, you’ve got to start all over after sending that resume to the circular file. At least, that’s the logical thing to do, right? Turns out, maybe not. You [...]

January 29th, 2017|Categories: Human Resources|

Top 4 Apps to Boost Productivity

A defining trait in humans is our use of complex tools. If we can find a way to make our work easier, we use it. Now that we have a powerful computer in the form of a smartphone with us wherever we go, apps are used more often than just about any other tool we have at our disposal. While [...]

January 24th, 2017|Categories: Productivity|