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Insider on: search engine marketing
Marketing to the best customers for you
Who are the best people to try to sell your stuff to? Well, we recommend you start by selling to people who have money. Fine. But which people with money? The answer is called market segmentation. Here's a primer.
How to think about e-commerce
Should you use eBay or Amazon to sell your stuff, should you have an e-commerce Web site, or all of the above?