Exhibiting at a trade show takes a great deal of time, money, and effort. How much effort do you do in planning your shows? What do you do to maximize your experience? What do you recommend is the best follow up with prospects you met at the show?
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We don't really go to trade shows much anymore. They have become a lot less relevant since the early dotcom days and I feel that they are only truly useful if they meet a niche need for your business. The strategy for a trade show is 100% dependent on your budget. I have always felt that when you do go to a trade show on a limited budget it is nearly impossible to compete with the larger presenters if you try to go head-to-head. For people that have limited budgets some great options are
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