Michael D. Pridavka is a Managing Partner and co-founder of Datasentials, a company focused on helping companies find and analyze data to increase profits. Mike is an 21 year veteran in technology sales with over 17 years of senior sales management experience. He has led highly specialized technical sales teams focused on software applications. His teams have specialized in transportation management, supply chain management, software technology, plant floor automation, data acquisition, manufacturing execution systems and integration to enterprise resource planning systems across many industries. In Mike’s previous role as Vice President of Sales, he focused on new business development for a marketing execution and fulfillment firm. In this role, he developed new opportunities in Fortune 500 companies where he would regularly discuss solutions with executive management. Prior to this role Mike was the General Manager of a transportation management organization which focused on building software applications for the transportation management industry as well as the installation and integration of these systems. Previously, he was the Executive Vice President of Sales and Marketing for Catalyst International in Milwaukee, WI, a supply chain management solution provider in the warehouse management systems space. Before joining Catalyst International, Mr. Pridavka was responsible for worldwide sales for Rockwell Software Inc., also in Milwaukee and the leader in plant floor automation and information software solutions. In his tenure at Rockwell, Rockwell Software became the leader in the industry for automation plant floor solutions. He has extensive international business experience as well as start-up and turn-around expertise. Mr. Pridavka holds a Bachelor of Science Degree in Mechanical Engineering from Tri-State University in Angola, Indiana.

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