Coronavirus Resources for Small Business
Coronavirus Resources for Small Business As you’re well aware, Coronavirus COVID-19 pandemic is impacting the very foundation of our society. Among the most important parts of our foundation, the American dream of creating and growing a small business, is at significant risk. As part of our response, we have begun compiling a list of helpful resources for businesses [...]
What Mergers and Acquisitions Mean for Customer Experience
If a Merger and Acquisition announcement changed the way you feel about any of the companies involved, then it had a role to play in your customer experience.
Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses
How do you see yourself as a B2B company? Your answer has a big impact on how you differentiate yourself from your competitors and how potential customers decide who their new outsourced vendor will be.
Business Intelligence at Your Fingertips: Advance Your Operations in 2020
Here’s how business intelligence can support your company, and how you can use it to advance your operations in 2020 and beyond.
B2B Personas: Reaching the Individual Sole Proprietor
To help you get a headstart on crafting detailed B2B personas, we'll discuss different types of small and medium-sized businesses (SMBs) your company might be targeting, and we'll zero in on one of them, the individual sole proprietor, to start crafting a sketch of your persona.
