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Coronavirus Resources for Small Business

Coronavirus Resources for Small Business     As you’re well aware, Coronavirus COVID-19 pandemic is impacting the very foundation of our society. Among the most important parts of our foundation, the American dream of creating and growing a small business, is at significant risk. As part of our response, we have begun compiling a list of helpful resources for businesses [...]

March 30th, 2020|Categories: Coronavirus, Small Business|

What Mergers and Acquisitions Mean for Customer Experience

If a Merger and Acquisition announcement changed the way you feel about any of the companies involved, then it had a role to play in your customer experience.

March 25th, 2020|Categories: Customer Experience (CX)|

Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses

How do you see yourself as a B2B company? Your answer has a big impact on how you differentiate yourself from your competitors and how potential customers decide who their new outsourced vendor will be.

March 10th, 2020|Categories: B2B, Marketing, Small Business|

Business Intelligence at Your Fingertips: Advance Your Operations in 2020

Here’s how business intelligence can support your company, and how you can use it to advance your operations in 2020 and beyond.

February 12th, 2020|Categories: Operations, Small Business|

B2B Personas: Reaching the Individual Sole Proprietor

To help you get a headstart on crafting detailed B2B personas, we'll discuss different types of small and medium-sized businesses (SMBs) your company might be targeting, and we'll zero in on one of them, the individual sole proprietor, to start crafting a sketch of your persona.

February 12th, 2020|Categories: B2B, Marketing, Small Business|