Owning a small business can be a fulfilling endeavor, but it requires that you wear many hats, which can leave business owners in a pinch for time to really dig in to the many aspects of starting, running and growing a business. The SBA Learning Center is an online portal that hosts a variety of business courses designed to teach small business owners and entrepreneurs the fundamentals in starting and managing a business. We’ve compiled 5 key learning programs every small business owner should complete:

How to Write a Business Plan

Business plans help determine financing, simplify decision-making processes, allow you to measure your business goals and improve the business. This course teaches the importance of business planning and describes the key components of a business plan. It also gives you access to business plan templates and additional resources that will guide you in developing your business plan.

Understanding Your Customer

Identifying and understanding your target audience is the key to effectively selling your product or service. If you don’t understand who your customers are, you won’t know what they need. This course will teach you how to research your customer, describe your customer and adjust your marketing.

Sales: A Guide for the Small Business Owner

Now your have a great product for your business; how do you sell it? This course will give you an overview of sales plans and other tools to get your product or service into your customer’s hands. This course covers the importance of a sales plan and how to create one for your business, identify different sales strategies that will work with your business, explain how to use marketing techniques to improve your sales, and explain guidelines to follow when hiring sales employees.

Cybersecurity for Small Businesses

This course provides an introduction to securing sensitive information. This course defines Cybersecurity, explains the importance of securing information through best cybersecurity practices, identifies the types of information that should be secured, identifies the types of cyber threats, defines risk management, and covers best practices for guarding against cyber threats.

Introduction to Accounting

This course is designed to provide an overview of accounting. Accounting skills are essential when starting and operating a new business, so it is important to understand basic accounting principles and terminology to ensure you are successful.  This course covers key concepts and principles for accounting and provides an overview of the different types of financial statements available for entrepreneurs to make business decisions.