Did you know that much of your customer’s buying decisions are made before they contact your business? Where do you think they are doing their research? Online. Having a business blog allows you to be seen as a credible resource in your industry. You can learn a lot about your target audience by the content they are interacting with- or not interacting with- on your business blog. Use that data to tailor your content strategy and guide your prospects down the funnel to a sale.