Small Business Facts

57% of businesses have acquired a customer through their company blog.

57 percent of businesses have acquired a new customer through their company blog

Did you know that much of your customer’s buying decisions are made before they contact your business? Where do you think they are doing their research? Online. Having a business blog allows you to be seen as a credible resource in your industry. You can learn a lot about your target audience by the content they are interacting with- or not interacting with- on your business blog. Use that data to tailor your content strategy and guide your prospects down the funnel to a sale.

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