Have you heard of Gen Z? They are the youngest of your audience, born after 1995. They are the first generation that was born in a world with internet. The first iPhone came out when the oldest in this generation was just 12, and they use smartphones like no other group. They are completely immersed in the digital world, and you should be taking full advantage.

Instagram is a favorite platform for this generation. When you research the app a bit, you will quickly find ways that you can use it as a fantastic marketing tool. Here are some tips.

1. Use Stories

This is a great way to get connected with your young customer. Learn how to use Instagram stories as a way to market your services or product.


2. Make a Video

Get creative with your videos. Find some young people you know and ask them to use your product for a quick movie.


3. Mobile-First Content

Your website needs to be optimized for mobile use. If you want to drive your Instagram traffic to your website, it has to be optimized — plain and simple. Gen Z uses smartphones and tablets more than they use laptops and desktop computers.


4. Make an Impact

This generation feels it is important to make an impact on humanity and the environment. If you can figure out a way to serve your community and make a difference, do it and promote it.


5. Educate

More than half of this generation uses social media as a research tool. Use Instagram to teach people about what you have to offer and the things that are important to your company.

For more ideas about how to successfully market your small business, reach out to our team. We have services that can help you not only maintain your company, but expand it.