If you are looking for a great way to market your business, think virtually. Gone are the days of just business cards and handshakes. They have been replaced by social media, online reviews and apps. Here is part 1 of the best tips to optimizing your online marketing strategies.


  1. Understand Conversions

If you hope to make sales, you will need conversions. There are a variety of different strategies you should and can consider. Conduct a bit of research into this topic to come up with a strategy to turn website visitors into customers.


  1. Write Well

Powerful content is key. You need to keep people interested and entertained while selling your product or services. Think of some of your favorite companies’ social media sites. You can easily adopt their strategies that work for you, and ignore the ones that don’t, as part of your process for optimizing your online marketing strategies.


  1. Email Marketing Tools

There are so many email marketing tools that it can make your head spin. One of the easiest ways to choose is to first understand what email marketing is, and then make a list of the things you need. Use your non-negotiables to whittle down your choices.


  1. Make Your Ad Spending More Efficient

Ads can bring new customers to your business, but paying for them can get expensive. There are ways you can decrease your ad spending, from choosing the right AdWords to bid on to relying on social media marketing. Research these methods and implement them.


  1. Change Behavior via Mobile Means

Mobile marketing is a great tool that can be used to your benefit. Keep your mobile messages simple, make sure they are vital and gently nudge people into doing what you want them to do.


Look out for part 2 of this article for more tips for optimizing your online marketing strategies, and reach out to our team today to learn how our services can help you maximize your small business marketing.