If you own a small shop, you should know one thing: Generation Z shoppers (the generation after Millennials) adore brick and mortar. This generation would rather visit your store than shop online. You should be using this to your advantage. That said, if you are making this one crucial mistake, you aren’t reaching the customer base that could potentially be keeping you afloat.

In a study published by the HRC Retail Advisory, it was reported that Gen Z shoppers look for something in their shopping experience that many people may not think of: a strong WiFi signal. Gen Z is comprised of 10 to 17 year olds. This is the first generation who has not lived any significant time without a smartphone. They have a strong desire to stay connected, and they will shop where that happens.

Having a good WiFi signal is important to these shoppers, but also to you. There are a variety of ways you can use it to your advantage. Give your young shoppers a discount for leaving a positive review on your social media site, offer incentives for checking in in your store on social media, and allow them to act as brand ambassadors.

Get creative with these shoppers. Not only are they using their smartphones in your store, but they are using those phones to tell their friends about their experiences. If you do things right, you could be attracting a whole new generation of shoppers into your small business.

If you would like more ideas on how to market your business to your advantage, reach out to our team. We offer a variety of services for the small business owner, taking the day-to-day tasks of operations off your shoulders.