Proper search engine optimization is the golden ticket to the front page of Google search results. For some businesses, focusing on local SEO is way too limiting, since they serve a national or even global market. But for the vast majority of small businesses, capturing the local market is the best way to bring people in the doors.
Virtually every small business in America benefits from boosting their local SEO efforts. The higher in search results you appear when someone, for instance, searches for “party clowns near me” or “party clowns in Spokane,” the more likely you are to get more customers. Yet, recent studies by marketing professionals have shown that there are 7 small business types that really are the perfect candidates to take advantage of local SEO benefits.
When someone is injured in a car wreck or needs to get a divorce, they want an experienced attorney who is pretty close by and whose offices are easy to find. Many attorneys know this, which is why ranking for certain keywords can be quite difficult. Yet, “difficult” doesn’t mean “impossible.” Proper local SEO practices can be a great help.
Before anything else, attorneys should create or take over their Google My Business listings, and make sure they’re updated with accurate information. Then, optimize your site around your ideal keywords, like “best corporate attorney” or “traffic ticket lawyer in St. Louis.” Finally, ask your clients to give you reviews on sites like Google, Yelp and AVVO to give you more credibility.
Local SEO practices for plumbers is a bit different than anyone else. That’s because no one wants to have to call a plumber if they can fix the problem themselves. Professionals should take advantage of this urge by providing instructional blog posts, videos and other forms of content that website visitors can follow as a guide.
While this may seem counterintuitive, it’s not — if it’s done correctly. By providing helpful advice, you show visitors and Google alike that you know what you’re talking about. And if you end these guides with a call to action, asking the visitor to call you if they’re still experiencing problems, you still have the opportunity to realize local SEO benefits and gain another customer.
3. Real Estate
Real estate agents have struggled mightily in the past few years with the emergence of do-it-yourself sites like Trulia and Zillow. This shift in the market has caused real estate professionals to rethink their SEO strategies. Now, hyper-local marketing is the best way to capture an audience. Targeting keywords like “homes for sale” simply won’t cut it anymore.
Now, agents must target “long-tail” keywords, meaning going after very niche searches like homes for sale in a certain neighborhood instead of just a city. Of course, before someone moves to a neighborhood, they want to know everything about it. Real estate agents can capture this curiosity by providing in-depth content on every neighborhood they serve.
4. Pet Services
For pet owners, letting just anyone walk their companion or give them a vaccination shot is akin to doing the same for a child. Owners want only the best for Baxter, but often also don’t want to travel across the state to get that level of excellence. As such, veterinarians, groomers, dog walkers and the like can benefit greatly from local SEO.
For these kinds of services, raving reviews from past and current customers is the most important piece. If other pet owners don’t appreciate how you do business, you can bet potential future customers won’t either. Having content on trending topics, from latest pet fashion trends to tips on safely clipping claws, is also a great way to bring in clients, as it shows a level of expertise.
5. Restaurants and Bars
Whether you’re in a major metropolis or a small rural town, locals and visitors alike have tons of options when they want to go out for the night. If you’re one of the 1 million restaurateurs in America, you know how tough the competition is. So how do you get an edge up? By perfecting your local SEO; after all, this is a hyper-local industry.
While other industries can rely on great content and other factors to boost their search engine rankings, restaurants and bars pretty much have one option: reviews. No matter how flashy your website is, if patrons don’t like your offerings, you can bet it’s going to hurt your business. Make sure you are addressing any complaints that appear in reviews so those issues don’t crop up again.
6. The Medical Field
While big hospitals won’t hurt too much from a lack of local SEO, smaller practices will. Dentists, urgent care, family doctors and others are a perfect fit for local SEO. And unlike some other industries listed, nearly every aspect of SEO is important here. This can be both a blessing and a curse, depending on how dedicated you are.
You’ll need a great website that’s easy to navigate and make appointments on. You’ll also need high-quality, informative content. This should include trending topics relevant to your clientele, as well as “evergreen” content, such as proper flossing methods or how to know if it’s a cold or the flu. Finally, you’ll definitely want to get reviews so potential clients know you’re good at what you do.
7. Businesses in Highly Competitive Industries
Besides the industries listed above, if your business has a lot of competition, you need to make sure you step up your local SEO techniques. That’s not to say low competition businesses should slack off. After all, more competition could move in at any time. But for high competition industries, starting off with high-quality local SEO practices can help you break into the top search results. Perfecting your local SEO methods is a tough task, especially when you have so many other things to take care of.
Trust Company.com to handle your local search optimization while you focus on what matters most: running your small business. Contact us today to learn how we can help you, and to start your free trial of our premium package.