Whether you’re running a house cleaning business, an accounting practice or a even a fireworks stand, there are some pages that every small business website truly has to have. While some of it comes down to providing the info your customer needs, there are sometimes other reasons for these “gotta have ‘em” pages as well. Let’s dive in.
You never get a second chance to make a first impression, right? Your home page should be dedicated to giving your potential customers a very brief introduction about who you are and what you do. Don’t clutter it up with contact forms or other distractions – all of that can come later.
You want to make it extremely easy for your customers – and the almighty Google – to find your address and phone number. If done right, you should begin to come up in local searches and perhaps even maps (don’t want to wait? Our Local Marketing product can speed things up significantly). This page should be simple and have a direct way to contact you. Avoid putting your email address on the website, as this can open you up to spammers. Instead, use the drag-and-drop contact form.
This is your opportunity to tell your customers who you are and why it is you’re doing what you do. While the home page should be a quick overview, there’s nothing wrong with going into some detail here. After all, people clicked on “About” because they wanted to know more about you! It has the added benefit of adding some deeper content for the search engines. They love that. Want to add a personal touch? Consider adding a short video.
Even if you think it’s common sense, tell the world what you offer. This page is part hard info and part persuasion. Tell them you do it, sure, but tell them why you’re a great choice to do it as well. Let’s take a lawn service as an example. Sure, they mow lawns. But in the spring, maybe people are looking for someone to pull weeds. Wouldn’t it be great if your lawn service showed up for “weed-pulling service” in your area? What about trimming trees? Planting flowers? New flower beds? We could go on and on, but the point is, think of as many detailed products and services as you can. Don’t assume people will know everything you do without you telling them. And it’s a great way to get some search traffic onto your small business website.
If there’s one page you can count on people to click, it’s this one. Specials can be as simple or complex as you want them to be. You could add a printable coupon, or something as simple as a code word to tell your cashier. Specials are a great way to convert someone from a casual browser to a dedicated customer in a hurry. And, you can track all of the times the specials are redeemed to know how much business you’re getting from your website!
OK, Let’s Get Started!
Now that you’ve got some ideas, log in to your Company.com dashboard, open your website builder, and start dragging and dropping your way to a successful small business website! Questions? Our support team is always happy to help. You can email them at firstname.lastname@example.org or call 888-486-8156 during regular business hours.