How To Select the Right SMB Software Solutions for Small Business Success


There’s no shortage of software solutions available to small and medium-sized businesses (SMBs). In fact, with all of the SMB software solutions on the marketplace today, it can be difficult for businesses to decide where to most effectively allocate their spend for technology enhancements.

When SMBs don’t even know how to begin assembling their prospective business software list, it helps to consider what kind of cloud-based software options are available.

What Is SMB Software?

First of all, let’s clarify what we mean by “SMB software.”

SMB software refers to digital applications that help small and medium-sized businesses effectively manage their operations.

Software solutions for SMBs can range from point-of-sale systems to tax preparation programs and everything in between. Depending on the type of business your SMB customers run, there might be industry-specific software available to help them manage the core functions of their company, too.

Today, online cloud-based software tools are increasingly popular. These kinds of solutions are frequently referred to as Software-as-a-Service (SaaS).

Gartner defines SaaS as “software that is owned, delivered and managed remotely by one or more providers.” According to that logic, we could say that the SMB SaaS definition is simply a product that meets those criteria while remaining suitably useful for smaller operations in terms of accessibility and cost.

Pricing for these solutions can vary, and the final tally typically depends on factors like the number of people who have access to the program and what kinds of capabilities the software offers.

Some of the best SaaS tools for small businesses are customer relationship management (CRM) programs.

What Should an SMB Look for in CRM software?

SMBs should look for CRM software that is cost-effective and reliable while helping the business improve lead generation and drive efficiencies across customer-focused business processes.

SMBs should also look for CRM products that integrate seamlessly with existing or future small business software systems used by the company.

Business software providers can often recommend a suite of services that work together in a comprehensive ecosystem to meet multiple needs for the company.

What Is the Best Software for SMB Manufacturers?

When shopping for SMB software, it’s important to consider which solutions work best for specific industries.

Manufacturers, like many other groups, could benefit substantially from automation tools and workforce management and scheduling software. SMB manufacturers often have to balance complex processes for multiple production lines on shared machinery, leading to logistical hurdles that could be smoothed out by the best business management software.

To put it simply, determining the best cloud software for small businesses depends largely on the needs of the specific businesses in question.

No single solution will handle every need for all SMBs. Instead, a marketplace platform with quick, direct access to all of the top small business software solutions can help give SMBs a competitive edge. If you’re interested in finding out how providing your SMB customers with access to the Dashboard can turn into a value-add, revenue-sharing opportunity for you, request a demo with us today.

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