In some ways, there’s nothing new under the sun. In other ways, everything is changing. A constant state of flux permeates the modern business world, and a need for the latest intelligence influences decision-making at all levels.
Competition for market share and drastic efforts to improve brand reputation are nothing new. However, these two objectives are harder to achieve while…
Coronavirus Resources for Small Business
As you’re well aware, Coronavirus COVID-19 pandemic is impacting the very foundation of our society. Among the most important parts of our foundation, the American dream of creating and growing a small business, is at…
What Mergers and Acquisitions Mean for Customer Experience
Mergers and acquisitions (M&A) seem to be everywhere you look.Across every industry and sector, from technology companies to media enterprises and health care organizations, consolidation seems to be the…
Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses
March 10, 2020
Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses
How do you see yourself as a B2B company?
Your answer has a big impact on how you differentiate yourself from your competitors and how potential customers decide who their…
Business Intelligence at Your Fingertips: Advance Your Operations in 2020
February 12, 2020
The 2020 playing field looks very different compared to previous years.
In the past, sophisticated business insights were solely the domain of large enterprises that could leverage massive budgets and commit staff members exclusively to the pursuits of:
Collecting…
B2B Personas: Reaching the Individual Sole Proprietor
Let’s say you enter a room blindfolded, and you’re tasked with selling a product to whoever is already there.
How successful do you think you’d be?
The fact of the matter is, if you don’t develop…
Over the last several years there has been a growing trend of Internet Holidays. The rise of social media has shined a light on some lesser-known holidays in addition to new ones that are added every year. Depending on your business and marketing strategy some of these new…
4 Reasons Your SMB Customers Want One-Stop Small Business Marketplaces
December 18, 2019
As you read this article, put yourself in the mind of your customer: a small business owner. Maybe you once were a small business owner. Maybe you can draw on a marketing persona you’ve developed.
Whatever it takes, draw on that idea.
You need outside support…
Is your side hustle really on the side?
Depending on your perspective, you might find it feels wrong to confine your secondary source of income to the periphery of your life.
Many people who hold down a side hustle are passionate about what they do, and they hope to…
Priority Payment Systems Announces Implementation of the Company.com STAC Platform
November 6, 2019
Priority Payment Systems Announces Implementation of the Company.com STAC Platform
We’re excited to announce the successful implementation of our STAC™ (Services & Technology Application Cloud) Platform for Priority’s small business customers.