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How to Decrease Your Overhead Costs This Year

By | March 1st, 2018|Categories: Human Resources|

Small business owners are natural penny pinchers. Spending extra money unnecessarily is a quick way to see a business crumble --- a fact you probably know all too well. While others may see you as “stingy,” you know you’re spending and investing wisely to secure your future. But even as you’re constantly scanning the ledgers, there’s [...]

How Facebook’s New Changes Affect Small Business

By | February 18th, 2018|Categories: Marketing|Tags: |

Late in 2017, Facebook tested a new algorithm in a few international markets that focused on posts from family, friends and real people in favor of posts from publishers and businesses. This “people over pages” change caused a lot of worry at the time, as those who use social media for marketing purposes suddenly found themselves [...]

Don’t Ignore These Top 2018 Small Business Marketing Tactics

By | February 16th, 2018|Categories: Marketing|

Digital marketing is important to your small business. If you aren't already taking advantage of the strategy, you can bet your competition is --- and they will draw more attention. That said, there is a there is a fine balance between putting enough information out there and showering your customers and clients with so much information [...]

Looking at Starting a New Business This Year? Follow These Tips

By | February 13th, 2018|Categories: Uncategorized|

You've been sitting on that idea one idea you've had for years. You're pretty sure that you have something to offer people, but you don't know if it makes fiscal sense to take the leap and start your own business. Here's what we say: You won't know until you try. This year is a great year [...]

How to Ensure Your Small Business Workforce Is Diverse

By | February 8th, 2018|Categories: Human Resources|Tags: |

As a small business owner, you have the unique opportunity to diversify your workforce from the very beginning. Of course, there’s been a big push for hiring people from all demographics in the past couple of decades. But having a diverse workforce is about so much more than that. It pushes innovation by introducing new ideas [...]

Why 2018 Is the Year for Entrepreneurs

By | February 4th, 2018|Categories: Small Business|

Every new year brings about optimism for a brighter future. Even the staunchest pessimist can’t help but to feel inspired as a potentially better tomorrow shows itself as the yesteryear fades in the rearview mirror. 2018 is definitely a year to look forward to. Small business trends show greater success across the board, with some worries [...]

How to Know It’s Time to Fire an Employee

By | February 1st, 2018|Categories: Human Resources|

When a person is fired, they ideally should not be shocked by the decision. Unfortunately, some employers don't keep their workers up to speed with performance expectations or issues because they don't like conflict. Firing an employee out of the blue simply isn't fair. If it has come to the point that an employee has to [...]

SEO Deep Dive: Most Important SEO Metrics to Consider

By | January 29th, 2018|Categories: SEO|Tags: , |

If you’re a small business owner, you want to know whether your online marketing efforts have been successful. When you have taken the time to set up a website, you want it to be effective, especially if you are paying for its maintenance. Fortunately, there are metrics that will tell you how well your site is working for [...]

Why You Need Background Checks for Your Small Business

By | January 27th, 2018|Categories: Human Resources|Tags: |

When you bring a new person onto your team, you should do so with an adequate amount of information. You've worked hard to build your business and establish your name. Hiring the wrong person can effectively ruin what you've built.   Fortunately, you have the ability to conduct background checks on any person that you are interested [...]

Top Ways to Secure Your Data in 2018

By | January 25th, 2018|Categories: Cyber Security|Tags: |

Any time a New Year rolls around, it's a good time to reevaluate the way you have been running your business. Chances are you already do it. You look to see what made you the most money and what cost a bit too much. This year, as you are looking at your operations, don't forget to [...]