Late in 2017, Facebook tested a new algorithm in a few international markets that focused on posts from family, friends and real people in favor of posts from publishers and businesses. This “people over pages” change caused a lot of worry at the time, as those who use social media for marketing purposes suddenly found themselves unable to reach their audience.
Because this was only tested in…
Digital marketing is important to your small business. If you aren’t already taking advantage of the strategy, you can bet your competition is — and they will draw more attention. That said, there is a there is a fine balance between putting enough information…
You’ve been sitting on that idea one idea you’ve had for years. You’re pretty sure that you have something to offer people, but you don’t know if it makes fiscal sense to take the leap and start your own business. Here’s what we say: You…
As a small business owner, you have the unique opportunity to diversify your workforce from the very beginning. Of course, there’s been a big push for hiring people from all demographics in the past couple of decades. But having a diverse workforce is about so much more…
Every new year brings about optimism for a brighter future. Even the staunchest pessimist can’t help but to feel inspired as a potentially better tomorrow shows itself as the yesteryear fades in the rearview mirror.
2018 is definitely a year to look forward to. Small…
When a person is fired, they ideally should not be shocked by the decision. Unfortunately, some employers don’t keep their workers up to speed with performance expectations or issues because they don’t like conflict. Firing an employee out of the blue simply…
If you’re a small business owner, you want to know whether your online marketing efforts have been successful. When you have taken the time to set up a website, you want it to be effective, especially if you are paying for its maintenance. Fortunately, there are metrics…
When you bring a new person onto your team, you should do so with an adequate amount of information. You’ve worked hard to build your business and establish your name. Hiring the wrong person can effectively ruin what you’ve built.
Fortunately, you have the…
Any time a New Year rolls around, it’s a good time to reevaluate the way you have been running your business. Chances are you already do it. You look to see what made you the most money and what cost a bit too much. This year, as you are looking at your operations…
The most dreaded time of the year: Tax season. As a small business owner, taxes work a bit differently than they do for for private citizens — and for corporations. Chances are, your business is considered a “flow-through entity,” meaning the taxes paid on your…