Marketing

How Facebook's New Changes Affect Small Business

Late in 2017, Facebook tested a new algorithm in a few international markets that focused on posts from family, friends and real people in favor of posts from publishers and businesses. This “people over pages” change caused a lot of worry at the time, as those who use social media for marketing purposes suddenly found themselves unable to reach their audience. Because this was only tested in…
Read more
Small Business

Why 2018 Is the Year for Entrepreneurs

Every new year brings about optimism for a brighter future. Even the staunchest pessimist can’t help but to feel inspired as a potentially better tomorrow shows itself as the yesteryear fades in the rearview mirror. 2018 is definitely a year to look forward to. Small…
Human Resources

How to Know It's Time to Fire an Employee

When a person is fired, they ideally should not be shocked by the decision. Unfortunately, some employers don’t keep their workers up to speed with performance expectations or issues because they don’t like conflict. Firing an employee out of the blue simply…
SEO

SEO Deep Dive: Most Important SEO Metrics to Consider

If you’re a small business owner, you want to know whether your online marketing efforts have been successful. When you have taken the time to set up a website, you want it to be effective, especially if you are paying for its maintenance. Fortunately, there are metrics…
Cyber Security

Top Ways to Secure Your Data in 2018

Any time a New Year rolls around, it’s a good time to reevaluate the way you have been running your business. Chances are you already do it. You look to see what made you the most money and what cost a bit too much. This year, as you are looking at your operations…