Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses
March 10, 2020
Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses
How do you see yourself as a B2B company?
Your answer has a big impact on how you differentiate yourself from your competitors and how potential customers decide who their…
B2B Personas: Reaching the Individual Sole Proprietor
February 12, 2020
B2B Personas: Reaching the Individual Sole Proprietor
Let’s say you enter a room blindfolded, and you’re tasked with selling a product to whoever is already there.
How successful do you think you’d be?
The fact of the matter is, if you don’t develop…