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5 Must-Have Pages for Every Small Business Website

By | April 6th, 2018|Categories: Marketing|Tags: |

Whether you’re running a house cleaning business, an accounting practice or a even a fireworks stand, there are some pages that every small business website truly has to have. While some of it comes down to providing the info your customer needs, there are sometimes other reasons for these “gotta have ‘em” pages as well. Let’s [...]

Why Your Brand Story Could Be Holding You Back

By | April 4th, 2018|Categories: Marketing|Tags: |

What's your story? We aren't asking you about your personal narrative, rather your business one. If you don't know what we're asking you, it's time you do a bit of research. Storytelling is big in business and it's what could put you over the edge when it comes to your competition. Take a moment to Google [...]

The Best Website Hosting Companies for Small Businesses

By | April 2nd, 2018|Categories: Marketing|Tags: |

As a small business owner, you need a website. It really is that simple. The days are gone when you could just hand out business cards and flyers and hope to get the word out about your company and the services you offer. Chances are that you have heard of at least one web hosting service, [...]

Make Sure Your Brand Is Always Relevant with This Checklist

By | March 13th, 2018|Categories: Marketing|Tags: |

One of the most difficult things in creating a successful business is branding. You want to be instantly recognized for a successful and meaningful service or product, and you want your business to be compelling enough to generate interest. In order to remain relevant, it's important to understand that relevancy is a fluid beast. What works [...]

How Facebook’s New Changes Affect Small Business

By | February 18th, 2018|Categories: Marketing|Tags: |

Late in 2017, Facebook tested a new algorithm in a few international markets that focused on posts from family, friends and real people in favor of posts from publishers and businesses. This “people over pages” change caused a lot of worry at the time, as those who use social media for marketing purposes suddenly found themselves [...]

Don’t Ignore These Top 2018 Small Business Marketing Tactics

By | February 16th, 2018|Categories: Marketing|

Digital marketing is important to your small business. If you aren't already taking advantage of the strategy, you can bet your competition is --- and they will draw more attention. That said, there is a there is a fine balance between putting enough information out there and showering your customers and clients with so much information [...]

6 Free (or Cheap!) Marketing Tools Small Businesses Can Use Today

By | December 11th, 2017|Categories: Marketing|

As a small business owner, you’re probably looking for every edge you can get over your competition. Few factors are more important in this pursuit than being found online. One of the easiest ways to make sure you are keeping track of how well you’re reaching potential customers is to invest in marketing tools. For many [...]

Struggling with Content? Consider the “Skyscraper Technique”

By | November 29th, 2017|Categories: Marketing|Tags: , , |

As you may know by now, high quality content is the basis of a strong digital marketing strategy. It’s one thing to say that; it’s another to actually execute it. For some, writing simply isn’t a skill they’re good at. But for others, sitting down and figuring out what to write about takes up time that [...]

4 Ways You’re Losing Money Because of Your Website Design

By | November 8th, 2017|Categories: Marketing|Tags: |

It’s been said in one way or another over and over again, but it’s one of the most important statements to understand and put value in: Your website is the first impression many customers will have of you. No matter how enticing and beneficial your products or services are, you could be missing a large chunk [...]

SEO or Content Marketing: Which Is More Important?

By | October 16th, 2017|Categories: Marketing|

In the world of digital marketing, there are two terms that are used perhaps more than any other: “SEO” and “content marketing.” In some contexts, the terms are used interchangeably. Yet, they are quite different from each other. And for small business owners who aren’t experts in this arena, trying to parse them out can be [...]