B2BMarketingSmall Business

Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses

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March 10, 2020
Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses How do you see yourself as a B2B company? Your answer has a big impact on how you differentiate yourself from your competitors and how potential customers decide who their new outsourced vendor will be. Are you a specialized high achiever with a laserlike focus on your industry and core service…
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Marketing

How to Grow Your Business Using Your Website

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June 28, 2018
You did the research and knew you needed to create a website for your small business. You used a drag and drop site builder and created an online presence that looks pretty good. If you are like many other small business owners, you may be poised to make the mistake of…
Marketing

Can You Have a Business Without a Website?

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May 25, 2018
One question that many new small business owners consider is this: can I open up my doors without first establishing a presence on the Internet? In other words, if I don’t have a website am I destined to fail? This bit of negative thinking can sometimes hold…
Marketing

5 Must-Have Pages for Every Small Business Website

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April 6, 2018
Whether you’re running a house cleaning business, an accounting practice or a even a fireworks stand, there are some pages that every small business website truly has to have. While some of it comes down to providing the info your customer needs, there are sometimes other…
Marketing

Why Your Brand Story Could Be Holding You Back

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April 4, 2018
What’s your story? We aren’t asking you about your personal narrative, rather your business one. If you don’t know what we’re asking you, it’s time you do a bit of research. Storytelling is big in business and it’s what could put you over…