Make Sure Your Brand Is Always Relevant with This Checklist

By | March 13th, 2018|Categories: Marketing|Tags: |

One of the most difficult things in creating a successful business is branding. You want to be instantly recognized for a successful and meaningful service or product, and you want your business to be compelling enough to generate interest. In order to remain relevant, it's important to understand that relevancy is a fluid beast. What works [...]

How Facebook’s New Changes Affect Small Business

By | February 18th, 2018|Categories: Marketing|Tags: |

Late in 2017, Facebook tested a new algorithm in a few international markets that focused on posts from family, friends and real people in favor of posts from publishers and businesses. This “people over pages” change caused a lot of worry at the time, as those who use social media for marketing purposes suddenly found themselves [...]

Don’t Ignore These Top 2018 Small Business Marketing Tactics

By | February 16th, 2018|Categories: Marketing|

Digital marketing is important to your small business. If you aren't already taking advantage of the strategy, you can bet your competition is --- and they will draw more attention. That said, there is a there is a fine balance between putting enough information out there and showering your customers and clients with so much information [...]

6 Free (or Cheap!) Marketing Tools Every Small Business Can Use Today

By | December 11th, 2017|Categories: Marketing|

As a small business owner, you’re probably looking for every edge you can get over your competition. Few factors are more important in this pursuit than being found online. One of the easiest ways to make sure you are keeping track of how well you’re reaching potential customers is to invest in marketing tools. For many [...]

Struggling with Content? Consider the “Skyscraper Technique”

By | November 29th, 2017|Categories: Marketing|Tags: , , |

As you may know by now, high quality content is the basis of a strong digital marketing strategy. It’s one thing to say that; it’s another to actually execute it. For some, writing simply isn’t a skill they’re good at. But for others, sitting down and figuring out what to write about takes up time that [...]

4 Ways You’re Losing Money Because of Your Website Design

By | November 8th, 2017|Categories: Marketing|Tags: |

It’s been said in one way or another over and over again, but it’s one of the most important statements to understand and put value in: Your website is the first impression many customers will have of you. No matter how enticing and beneficial your products or services are, you could be missing a large chunk [...]

SEO or Content Marketing: Which Is More Important?

By | October 16th, 2017|Categories: Marketing|

In the world of digital marketing, there are two terms that are used perhaps more than any other: “SEO” and “content marketing.” In some contexts, the terms are used interchangeably. Yet, they are quite different from each other. And for small business owners who aren’t experts in this arena, trying to parse them out can be [...]

Four Cost-Effective Marketing Strategies for Your Business

By | October 12th, 2017|Categories: Marketing|Tags: , |

How do you get the word out about your small business? If you don't have an effective marketing campaign in place, it can be very difficult to draw new customers. Small businesses are taking off across the country, making standing out a bit difficult. The good news is that with innovative marketing strategies, you can beat [...]

How to Optimize Your Online Marketing Strategies Part 2

By | September 27th, 2017|Categories: Marketing|Tags: , |

Welcome to part 2 of how your small business can optimize your online marketing strategy. Read on to discover additional tips.   Your PPC Strategy Are you utilizing pay per click (PPC) advertising? If you are, be prepared to take on a few mistakes and learn from them. It's natural. Perfecting your strategy is going to [...]

7 Small Business Types That Benefit the Most from Local SEO

By | September 26th, 2017|Categories: Marketing|Tags: |

Proper search engine optimization is the golden ticket to the front page of Google search results. For some businesses, focusing on local SEO is way too limiting, since they serve a national or even global market. But for the vast majority of small businesses, capturing the local market is the best way to bring people in [...]