Marketing

7 Small Business Types That Benefit the Most from Local SEO

Proper search engine optimization is the golden ticket to the front page of Google search results. For some businesses, focusing on local SEO is way too limiting, since they serve a national or even global market. But for the vast majority of small businesses, capturing the local market is the best way to bring people in the doors. Virtually every small business in America benefits from boosting…
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Marketing

Why Tech Skills Are Vital for Small Business Marketers

If you wear the marketing hat for your small business, you know how daunting a task it can be. To really do the job well, you need to spend hours on it every month. More than that, you need a certain set of skills that, quite honestly, don’t come naturally to everyone. As…
Marketing

How to Make SEO and Social Media Work Together

Your presence on social media can make or break your business. Without a strong social media presence, it can be difficult to compete with similar local businesses. With the wrong social media presence, you are hurting yourself just as badly. When it comes to social media…
Marketing

Why You Should Optimize Your Online Presence

In the “old” days, a small business owner had business cards printed, maybe handed out a few pamphlets and hoped that word of mouth drew customers to their establishment. If that’s how you are running your company today, you will likely fail &#8212…
Marketing

Creating a Marketing Budget? Keep These Things in Mind

Small business owners who hope to be successful have to get their name and services out into the public. The only way to do this is through effective marketing. Marketing today means more than handing out business cards and hanging a few flyers. Because marketing can take a…
Marketing

How to Optimize Your Instagram Marketing

Have you heard of Gen Z? They are the youngest of your audience, born after 1995. They are the first generation that was born in a world with internet. The first iPhone came out when the oldest in this generation was just 12, and they use smartphones like no other group.