Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses
How do you see yourself as a B2B company? Your answer has a big impact on how you differentiate yourself from your competitors and how potential customers decide who their new outsourced vendor will be.
Here’s how business intelligence can support your company, and how you can use it to advance your operations in 2020 and beyond.
To help you get a headstart on crafting detailed B2B personas, we'll discuss different types of small and medium-sized businesses (SMBs) your company might be targeting, and we'll zero in on one of them, the individual sole proprietor, to start crafting a sketch of your persona.