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Adding Value for B2B Customers: 3 Motivators Driving the Vendor Selection Process for Small Businesses

How do you see yourself as a B2B company? Your answer has a big impact on how you differentiate yourself from your competitors and how potential customers decide who their new outsourced vendor will be.

March 10th, 2020|Categories: B2B, Marketing, Small Business|

Business Intelligence at Your Fingertips: Advance Your Operations in 2020

Here’s how business intelligence can support your company, and how you can use it to advance your operations in 2020 and beyond.

February 12th, 2020|Categories: Operations, Small Business|

B2B Personas: Reaching the Individual Sole Proprietor

To help you get a headstart on crafting detailed B2B personas, we'll discuss different types of small and medium-sized businesses (SMBs) your company might be targeting, and we'll zero in on one of them, the individual sole proprietor, to start crafting a sketch of your persona.

February 12th, 2020|Categories: B2B, Marketing, Small Business|

2020 Social Media Holiday Calendar

Over the last several years there has been a growing trend of Internet Holidays. The rise of social media has shined a light on some lesser-known holidays in addition to new ones that are added every year. Depending on your business and marketing strategy some of these new holidays can be used to highlight your company. Here are a few [...]

January 7th, 2020|Categories: Marketing, Small Business, Small Business Facts, Social Media|

4 Reasons Your SMB Customers Want One-Stop Small Business Marketplaces

And how to make one work for you!

December 18th, 2019|Categories: Productivity, Small Business, Technology|