IPaaS or DXP: Which One Do You Need?

Do you need iPaaS or a DXP? There’s no single right answer. These software categories are not mutually exclusive. In fact, they can be complementary. While iPaaS can help you integrate and align different solutions, a DXP allows you to improve customer experience. Let’s take a step back to define our terms quickly. IPaaS refers to “Integration-Platform-as-a-Service&#8221…
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The Basics of Digital Experience Platforms

It wasn’t too long ago that it seemed like this phrase was everywhere: “It’s like Uber, but for ____.” There’s a reason behind the seeming ubiquity of this once-popular elevator pitch. Two features of Uber were frequently imitated in different verticals. The first…

The Benefits of White-Label Partnerships

Does it feel like your company is expected to be everything to everyone? Many business leaders find themselves pushed and pulled in several different directions at once, almost to the point where their original core competencies seem meaningless and irrelevant to their…