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What’s the Difference Between Organic and Paid Traffic, and Which Is More Important

As a small business owner with a website, it's not enough to create it and sit back. You've got to make your website work for you. To do that, you've got to understand the difference between paid and organic traffic and what each means to your small business website.   Paid Versus Organic Paid traffic can refer to any traffic [...]

May 14th, 2018|Categories: Marketing|Tags: |

How to Find the Best Point of Sale System for Your Small Business

One of the most frequent questions we get from small business owners is this: How do I know I need a point of sale (POS) system? The answer we give is always a simple one. If you are are ready to or already are accepting credit and debit card payments, you need a POS. Tracking every single sale can be [...]

May 2nd, 2018|Categories: Accounting|

How to Develop a Zero Gossip Culture (and Policy)

Have you ever gone to work in a good mood, only to have a conversation with someone in a bad mood? Chances are, you found your own mood deflated. Attitudes are as contagious as the flu, and a few bad apples in your office can quickly bring down the culture of your entire company. It's not only the perpetually angry [...]

April 25th, 2018|Categories: Human Resources|Tags: |

5 Must-Have Pages for Every Small Business Website

Whether you’re running a house cleaning business, an accounting practice or a even a fireworks stand, there are some pages that every small business website truly has to have. While some of it comes down to providing the info your customer needs, there are sometimes other reasons for these “gotta have ‘em” pages as well. Let’s dive in. Home You [...]

April 6th, 2018|Categories: Marketing|Tags: |

Why Your Brand Story Could Be Holding You Back

What's your story? We aren't asking you about your personal narrative, rather your business one. If you don't know what we're asking you, it's time you do a bit of research. Storytelling is big in business and it's what could put you over the edge when it comes to your competition. Take a moment to Google "business storytelling." You are [...]

April 4th, 2018|Categories: Marketing|Tags: |