Human Resources

5 Insightful Interview Questions to Ask Your Next Job Candidate

Interviewing candidate after candidate can be one of the most boring ways to spend a day. You ask those same old questions: “Why do you want to work here?”“Where do you see yourself in five years?” And in response, you get the same old answers: “I want to help your company grow,”“I hope to be in upper management in the next five years.” Yada yada yada. By the end of the interview…
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Small Business

5 Things to Know Before Starting Your Business

Starting your own small business is one of the most exciting — and challenging — things you can do. Before you can even start your business, though, there are a few things you need to be aware of. Just having an idea, some capital and a location likely won’t…
Marketing

Why Micro-Moments Matter for Small Businesses

As Americans, we love instant gratification to a fault. In fact, most of our society is built on that principle. One such way is in search results. We pull out our phones or laptops, ask Google a question and want a quick answer. Over the past year, Google has added a new…
Marketing

Google AdWords or Bing Ads: Which Is Better?

As a small business owner, reaching new customers is often a struggle. You have a limited marketing budget, and pay-per-click campaigns can become expensive quickly. As such, it’s important to maximize the return on investment for every dollar you spend. When it comes to…