Marketing

Why Micro-Moments Matter for Small Businesses

As Americans, we love instant gratification to a fault. In fact, most of our society is built on that principle. One such way is in search results. We pull out our phones or laptops, ask Google a question and want a quick answer. Over the past year, Google has added a new feature to take advantage of these instant searches: Micro-moments. The goal is for common questions, like, “How much is a…
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Marketing

Google AdWords or Bing Ads: Which Is Better?

As a small business owner, reaching new customers is often a struggle. You have a limited marketing budget, and pay-per-click campaigns can become expensive quickly. As such, it’s important to maximize the return on investment for every dollar you spend. When it comes to…