B2BMarketingSmall Business

B2B Personas: Reaching the Individual Sole Proprietor

B2B Personas: Reaching the Individual Sole Proprietor Let’s say you enter a room blindfolded, and you’re tasked with selling a product to whoever is already there. How successful do you think you’d be? The fact of the matter is, if you don’t develop buyer personas, this is essentially what you’re doing. To effectively communicate the features of a product in a way…
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How To Series: Website Create Pages and Navigation

Website: Creating Pages and Navigation Welcome to the Company.com How To Series. In this blog, we are going to go over how to navigate and add new pages to your Website. Pages are an integral part of your website, they are the skeletal structure for the content on your…