Marketing

Struggling with Content? Consider the "Skyscraper Technique"

As you may know by now, high quality content is the basis of a strong digital marketing strategy. It’s one thing to say that; it’s another to actually execute it. For some, writing simply isn’t a skill they’re good at. But for others, sitting down and figuring out what to write about takes up time that could seemingly be better used doing something else. This is especially true for small…
Read more
Cyber Security

Is Cyber Liability Insurance Worth It?

A report was released earlier in 2017 that said of businesses that are breached due to cyber attacks, more than three-quarters employ under 100 people. Once a customer’s record is compromised, it costs an average of $141 to notify, settle and otherwise handle the…
Small Business

10 Ways to Prepare for Small Business Saturday

As a small business owner, you are constantly competing with larger companies who have more manpower and more resources. Thankfully, American Express founded Small Business Saturday seven years ago, always the day after Black Friday, to give the small business owner a boost.
Technology

Best Practices for Cyber Security

If you run a small business, cyber security is more important than you may realize. You need to protect both your company and your customers. Without the right measures in place, you are at risk, and so are the people that purchase your goods or services. Here is a brief…
Human Resources

Why SMBs Struggle with Hiring

If you own and operate a small business, you may find it of no surprise that it can be difficult to find the right employees. A study recently found that half of the small businesses in America report being unable to find and hire qualified people to fill necessary…
Human Resources

Biggest Mistakes Made with HR Tools

Small business owners are adopting technology into their HR needs in droves. While some of these tools can help an owner operate their company more efficiently, they aren’t without their drawbacks. If you are making these four mistakes with your HR tools, you are…