content marketing

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Struggling with Content? Consider the “Skyscraper Technique”

By | November 29th, 2017|Categories: Marketing|Tags: , , |

As you may know by now, high quality content is the basis of a strong digital marketing strategy. It’s one thing to say that; it’s another to actually execute it. For some, writing simply isn’t a skill they’re good at. But for others, sitting down and figuring out what to write about takes up time that [...]

Quality Content: The Often-Overlooked Marketing Strategy

By | May 3rd, 2017|Categories: Marketing|Tags: , |

There’s a (relatively) old adage in SEO and digital marketing that “Content Is King.” No matter what changes Google makes to its algorithms, and no matter how marketing strategies change, having quality content on your website is always vital. It’s how search engines know you are an authority in your industry, and it also keeps visitors [...]

Why Authenticity Is Key in Digital Marketing

By | May 2nd, 2017|Categories: Marketing|Tags: |

We’ve all seen those ads that rely on celebrities to sell a product. Shaquille O’Neal squeezes into a sedan, touting its spaciousness. Countless actresses praise this makeup and that, all in commercials that look the same. And for a moment, we want to believe it’s true. Maybe Jennifer Aniston really does wash her face with that [...]