marketing strategy

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Struggling with Content? Consider the “Skyscraper Technique”

By | November 29th, 2017|Categories: Marketing|Tags: , , |

As you may know by now, high quality content is the basis of a strong digital marketing strategy. It’s one thing to say that; it’s another to actually execute it. For some, writing simply isn’t a skill they’re good at. But for others, sitting down and figuring out what to write about takes up time that [...]

Four Cost-Effective Marketing Strategies for Your Business

By | October 12th, 2017|Categories: Marketing|Tags: , |

How do you get the word out about your small business? If you don't have an effective marketing campaign in place, it can be very difficult to draw new customers. Small businesses are taking off across the country, making standing out a bit difficult. The good news is that with innovative marketing strategies, you can beat [...]

How to Optimize Your Online Marketing Strategies Part 2

By | September 27th, 2017|Categories: Marketing|Tags: , |

Welcome to part 2 of how your small business can optimize your online marketing strategy. Read on to discover additional tips.   Your PPC Strategy Are you utilizing pay per click (PPC) advertising? If you are, be prepared to take on a few mistakes and learn from them. It's natural. Perfecting your strategy is going to [...]

How to Optimize Your Online Marketing Strategies Part 1

By | August 17th, 2017|Categories: Marketing|Tags: , |

If you are looking for a great way to market your business, think virtually. Gone are the days of just business cards and handshakes. They have been replaced by social media, online reviews and apps. Here is part 1 of the best tips to optimizing your online marketing strategies.   Understand Conversions If you hope to [...]

Creating a Marketing Budget? Keep These Things in Mind

By | August 8th, 2017|Categories: Marketing|Tags: , , |

Small business owners who hope to be successful have to get their name and services out into the public. The only way to do this is through effective marketing. Marketing today means more than handing out business cards and hanging a few flyers. Because marketing can take a good chunk out of a startup's budget if [...]

Quality Content: The Often-Overlooked Marketing Strategy

By | May 3rd, 2017|Categories: Marketing|Tags: , |

There’s a (relatively) old adage in SEO and digital marketing that “Content Is King.” No matter what changes Google makes to its algorithms, and no matter how marketing strategies change, having quality content on your website is always vital. It’s how search engines know you are an authority in your industry, and it also keeps visitors [...]

Google AdWords or Bing Ads: Which Is Better?

By | February 10th, 2017|Categories: Marketing|Tags: , , |

As a small business owner, reaching new customers is often a struggle. You have a limited marketing budget, and pay-per-click campaigns can become expensive quickly. As such, it’s important to maximize the return on investment for every dollar you spend. When it comes to PPC campaigns, there are two main players: Google AdWords and Bing Ads. [...]