Marketing

Struggling with Content? Consider the "Skyscraper Technique"

As you may know by now, high quality content is the basis of a strong digital marketing strategy. It’s one thing to say that; it’s another to actually execute it. For some, writing simply isn’t a skill they’re good at. But for others, sitting down and figuring out what to write about takes up time that could seemingly be better used doing something else. This is especially true for small…
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Marketing

Creating a Marketing Budget? Keep These Things in Mind

Small business owners who hope to be successful have to get their name and services out into the public. The only way to do this is through effective marketing. Marketing today means more than handing out business cards and hanging a few flyers. Because marketing can take a…
Marketing

Google AdWords or Bing Ads: Which Is Better?

As a small business owner, reaching new customers is often a struggle. You have a limited marketing budget, and pay-per-click campaigns can become expensive quickly. As such, it’s important to maximize the return on investment for every dollar you spend. When it comes to…