Marketing

Four Cost-Effective Marketing Strategies for Your Business

How do you get the word out about your small business? If you don’t have an effective marketing campaign in place, it can be very difficult to draw new customers. Small businesses are taking off across the country, making standing out a bit difficult. The good news is that with innovative marketing strategies, you can beat the competition. Stick In Their Minds Consumers today want to know…
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Marketing

Why Tech Skills Are Vital for Small Business Marketers

If you wear the marketing hat for your small business, you know how daunting a task it can be. To really do the job well, you need to spend hours on it every month. More than that, you need a certain set of skills that, quite honestly, don’t come naturally to everyone. As…
Marketing

How to Make SEO and Social Media Work Together

Your presence on social media can make or break your business. Without a strong social media presence, it can be difficult to compete with similar local businesses. With the wrong social media presence, you are hurting yourself just as badly. When it comes to social media…
Marketing

Creating a Marketing Budget? Keep These Things in Mind

Small business owners who hope to be successful have to get their name and services out into the public. The only way to do this is through effective marketing. Marketing today means more than handing out business cards and hanging a few flyers. Because marketing can take a…