online marketing

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How to Optimize Your Online Marketing Strategies Part 2

By | September 27th, 2017|Categories: Marketing|Tags: , |

Welcome to part 2 of how your small business can optimize your online marketing strategy. Read on to discover additional tips.   Your PPC Strategy Are you utilizing pay per click (PPC) advertising? If you are, be prepared to take on a few mistakes and learn from them. It's natural. Perfecting your strategy is going to [...]

How to Optimize Your Online Marketing Strategies Part 1

By | August 17th, 2017|Categories: Marketing|Tags: , |

If you are looking for a great way to market your business, think virtually. Gone are the days of just business cards and handshakes. They have been replaced by social media, online reviews and apps. Here is part 1 of the best tips to optimizing your online marketing strategies.   Understand Conversions If you hope to [...]

Google AdWords or Bing Ads: Which Is Better?

By | February 10th, 2017|Categories: Marketing|Tags: , , |

As a small business owner, reaching new customers is often a struggle. You have a limited marketing budget, and pay-per-click campaigns can become expensive quickly. As such, it’s important to maximize the return on investment for every dollar you spend. When it comes to PPC campaigns, there are two main players: Google AdWords and Bing Ads. [...]