Marketing

How to Optimize Your Online Marketing Strategies Part 2

Welcome to part 2 of how your small business can optimize your online marketing strategy. Read on to discover additional tips. Your PPC Strategy Are you utilizing pay per click (PPC) advertising? If you are, be prepared to take on a few mistakes and learn from them. It’s natural. Perfecting your strategy is going to take trial and error so be prepared for it. If you’re not…
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Marketing

Google AdWords or Bing Ads: Which Is Better?

As a small business owner, reaching new customers is often a struggle. You have a limited marketing budget, and pay-per-click campaigns can become expensive quickly. As such, it’s important to maximize the return on investment for every dollar you spend. When it comes to…