What’s the Difference Between Organic and Paid Traffic, and Which Is More Important

By | May 14th, 2018|Categories: Marketing|Tags: |

As a small business owner with a website, it's not enough to create it and sit back. You've got to make your website work for you. To do that, you've got to understand the difference between paid and organic traffic and what each means to your small business website.   Paid Versus Organic Paid traffic can [...]

SEO Deep Dive: Most Important SEO Metrics to Consider

By | January 29th, 2018|Categories: SEO|Tags: , |

If you’re a small business owner, you want to know whether your online marketing efforts have been successful. When you have taken the time to set up a website, you want it to be effective, especially if you are paying for its maintenance. Fortunately, there are metrics that will tell you how well your site is working for [...]

SEO Deep Dive: How to Truly Optimize Your Google My Business Listing

By | December 19th, 2017|Categories: SEO|Tags: , , , |

As you likely know, one of the easiest ways to garner new clients and customers is to make sure you can be easily found online. Yet, even as simple as that idea is, few small business owners actually take action to make it happen. According to a recent report, only about 28 percent of small businesses utilize search [...]

Struggling with Content? Consider the “Skyscraper Technique”

By | November 29th, 2017|Categories: Marketing|Tags: , , |

As you may know by now, high quality content is the basis of a strong digital marketing strategy. It’s one thing to say that; it’s another to actually execute it. For some, writing simply isn’t a skill they’re good at. But for others, sitting down and figuring out what to write about takes up time that [...]

SEO Deep Dive: Effective Interlinking Techniques for Your Site

By | October 9th, 2017|Categories: SEO|Tags: , , |

The basics of search engine optimization (SEO) are relatively simple: Make sure you have high-quality content, your business listings are accurate, and your metadata is completely filled out. All of these tasks can be taken care of in just a few hours (or in some cases, a few days). However, these tactics only scratch the surface [...]

How to Make SEO and Social Media Work Together

By | August 14th, 2017|Categories: Marketing|Tags: , |

Your presence on social media can make or break your business. Without a strong social media presence, it can be difficult to compete with similar local businesses. With the wrong social media presence, you are hurting yourself just as badly. When it comes to social media, SEO must be considered. In fact, search engine optimization can [...]

Why You Should Optimize Your Online Presence

By | August 10th, 2017|Categories: Marketing|Tags: , |

In the "old" days, a small business owner had business cards printed, maybe handed out a few pamphlets and hoped that word of mouth drew customers to their establishment. If that's how you are running your company today, you will likely fail --- it's a harsh truth. Today's consumer utilizes technology for the majority of their [...]