Marketing

What’s the Difference Between Organic and Paid Traffic, and Which Is More Important

As a small business owner with a website, it’s not enough to create it and sit back. You’ve got to make your website work for you. To do that, you’ve got to understand the difference between paid and organic traffic and what each means to your small business website. Paid Versus Organic Paid traffic can refer to any traffic coming from an advertisement online. However, for…
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SEO

SEO Deep Dive: Most Important SEO Metrics to Consider

If you’re a small business owner, you want to know whether your online marketing efforts have been successful. When you have taken the time to set up a website, you want it to be effective, especially if you are paying for its maintenance. Fortunately, there are metrics…
Marketing

How to Make SEO and Social Media Work Together

Your presence on social media can make or break your business. Without a strong social media presence, it can be difficult to compete with similar local businesses. With the wrong social media presence, you are hurting yourself just as badly. When it comes to social media…
Marketing

Why You Should Optimize Your Online Presence

In the “old” days, a small business owner had business cards printed, maybe handed out a few pamphlets and hoped that word of mouth drew customers to their establishment. If that’s how you are running your company today, you will likely fail &#8212…